Welcome Back to the Mountain!
Each year, Liberty University hosts Homecoming Weekend to thousands of returning alumni. The challenge for this project is to create a brand that engages Liberty's diverse alumni demographic, sparking them to make the trip back to Liberty's campus for a weekend of football and events.
Branding initiatives for this campaign started approximately nine months before the Homecoming weekend. During the initial stage, the verbal and visual brands were created and proposed to department heads.
Homecoming 2023 marked the largest number of registrants, with over 10,000 alumni in attendance.
